Saturday, April 11, 2009

New Poll Shows Apple's Dominance Among Teens

After taking a look at Piper Jaffray's biannual Teen Survey, it is clear, as expected, that Apple has a very promising future. Out of the 600 teens surveyed, 86% had an iPod (or any variation), while only 4% had a Zune and 2% a Sony. And of the 114 teens who plan on purchasing an mp3 player in the next 12 months, a whopping 100% plan on getting an iPod.

Although 600 people isn't a huge platform for a survey, there is no doubt that Apple has a significant leg up against all other competitors.

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